OrangeWIP™ is driven to connect the dots and become the hyper-local™ online source for what’s new, what’s next, and reimagined in the entrepreneur and innovation space.

We are not an aggregator. We are a navigator.

These first-of-their kind hyper-local media platforms™ offer a unique and fun user experience written with the founder and entrepreneur in mind that are easy to digest, so people feel informed and armed with information to act. This is real-world, nitty-gritty content, stories, and the unvarnished truth. Sometimes the nitty gritty-shit is what people need to know to find success.

OrangeWIP™ is a national business media company dedicated exclusively to serving entrepreneurs, innovators and founders in affiliate cities while connecting the shared experiences of founders across the country. Finally, a bold voice for entrepreneurs and founders. Written for entrepreneurs by entrepreneurs.

Our Vision

Our vision is to become a nationally recognized media company that delivers products designed to inform, inspire, and unlock the entrepreneurial and innovative spirit that supports the growth of local and regional economies.

Our Mission

Our mission is to design platforms that amplify viewpoints of founders and innovators and inform, inspire, and connect individuals and resources that help nurture and strengthen the entrepreneurial ecosystems.

Our Team

Founder & Publisher

Jennifer Sutton

Jennifer Sutton gets business. After years of working in the agency world where she helped companies of all sizes and types grow and thrive through effective marketing and advertising campaigns, she jumped into the entrepreneurial fray head-first in 2013, founding integrated marketing firm BRIGHT+CO Marketing.

As a direct result of working closely with several business development agencies and business incubators and serving as a coach and mentor for minority-owned and small business groups, Jennifer saw a distinct and pervasive need in the market, across all sectors and geographic areas, for a dedicated platform to not only support entrepreneurs and founders but to connect them to the resources they need and to one another creating a sense of camaraderie and shooting straight on key challenges they face on their journey – the good, the bad, and the ugly. From this idea, OrangeWIP™ (Work in Progress) was born.

With nearly 30 years of experience in brand management, strategic planning, media and stakeholder communication strategies, digital architecture, and market research and analysis, Jennifer is uniquely positioned to offer her fellow entrepreneurs and those who work with them – such as economic development groups, cities and government agencies, educational institutions, and investors – the insight, assets, and platform they need to educate, engage and promote themselves.

Just as it was with BRIGHT, Jennifer’s vision for OrangeWIP™ is to help changemakers work in a more agile and technologically savvy way, ensuring their success by embracing what’s new, what’s next, and what’s possible and celebrating the entrepreneurial experience – every move, every triumph, every obstacle.

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Insights Coordinator

Dylan Jeffress

Dylan started with our team as an intern with our sister company, BRIGHT+CO in 2019. As Insights Coordinator for OrangeWIP™, he assists the editorial and sales teams with all digital activities, supporting the content development of the media products.

He also uses his talents to support the editorial and social media teams by developing and editing the video content for the Hello Chaos™ Podcast and for the various social media platforms.

He’s an extremely valuable member of the team… and a really cool guy.

About Us