About Us

Our Team


Founder & Publisher

Jennifer Sutton

Jennifer Sutton gets business. After years of working in the agency world where she helped companies of all sizes and types grow and thrive through effective marketing and advertising campaigns, she jumped into the entrepreneurial fray head-first in 2013, founding integrated marketing firm BRIGHT+CO Marketing.

As a direct result of working closely with several business development agencies and business incubators and serving as a coach and mentor for minority-owned and small business groups, Jennifer saw a distinct and pervasive need in the market, across all sectors and geographic areas, for a dedicated platform to not only support entrepreneurs and founders but to connect them to the resources they need and to one another creating a sense of camaraderie and shooting straight on key challenges they face on their journey – the good, the bad, and the ugly. From this idea, OrangeWIP™ (Work in Progress) was born.

With nearly 30 years of experience in brand management, strategic planning, media and stakeholder communication strategies, digital architecture, and market research and analysis, Jennifer is uniquely positioned to offer her fellow entrepreneurs and those who work with them – such as economic development groups, cities and government agencies, educational institutions, and investors – the insight, assets, and platform they need to educate, engage and promote themselves.

Just as it was with BRIGHT, Jennifer’s vision for OrangeWIP™ is to help changemakers work in a more agile and technologically savvy way, ensuring their success by embracing what’s new, what’s next, and what’s possible and celebrating the entrepreneurial experience – every move, every triumph, every obstacle.

Dylan Orange WIP April 2022 3 Will Crooks 1365x2048

Insights Coordinator

Dylan Jeffress

Dylan started with our team as an intern with our sister company, BRIGHT+CO in 2019. As Insights Coordinator for OrangeWIP™, he assists the editorial and sales teams with all digital activities, supporting the content development of the media products.

He also uses his talents to support the editorial and social media teams by developing and editing the video content for the Hello Chaos™ Podcast and for the various social media platforms.

He’s an extremely valuable member of the team… and a really cool guy.