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What happens when a data-savvy problem solver trades corporate comfort for founder chaos? You get GoFig—a company built to help other companies stop guessing and start growing.
In this episode of Hello Chaos, Jennifer Sutton sits down with Nathan Freystaetter, founder of GoFig, to unpack the real, raw journey of leaving a stable job to dive headfirst into entrepreneurship. From his early days hacking e-commerce as a teenager to building dashboards that make Fortune 500s jealous, Nathan shares the aha moments, oh sht* decisions, and everything in between.
This conversation is a masterclass in how data, when paired with brand clarity and a willingness to face friction, becomes your greatest growth weapon.
Whether you're drowning in dashboards or still flying blind, Nathan’s journey will challenge you to Go Fig it out—and finally turn insight into action.
Key Takeaways:
1️⃣ Data is your untapped goldmine if you know how to ask “So what?”
Most companies sit on a mountain of data but fail to turn it into direction. Nathan shares how to stop chasing vanity metrics and start extracting actionable insights that fuel real growth.
2️⃣ Your biggest friction isn’t the market. It’s your mindset and messy processes.
From people protecting bad data to outdated systems sabotaging sales, founders must uncover internal bottlenecks before chasing external success.
3️⃣ Sales is a skill. Stop winging it and start training like a founder athlete.
Nathan opens up about being a data-native founder learning how to sell. His vulnerability and book list is a wake-up call. Selling your vision is just as vital as building it.
🔗 Learn more about Go Fig & connect with Nathan at the links below: